When I am asked why I am passionate about my career, I always think about what drives me to go to work every day. Here are my 10 tips that I believe are important to be an effective (and successful) Trade Show Manager (i kept it to 10 – but I have many more that I could add to the list – maybe my next 10!).
- Develop and cultivate relationships with the client, exhibitors and vendors. Don’t underestimate the power and importance of relationships.
- Create an accurate timeline and show information that can be shared with key stakeholders so that vendors can provide better service and exhibitor know what they need to do pre-, during and post-show. It’s also a great checklist and scorecard for show management.
- Be flexible and proactive.
- Designate one point of contact for the show to ensure consistent messages – and responses to questions that are asked repeatedly.
- Always provide top-notch customer service.
- Pick up the phone and have conversations with exhibitors, sponsors and vendors. Conversations can get to the “heart of the matter” much more quickly and provides an opportunity to ” touch” the relationship again.
- Engender and encourage trust, trust. trust. Communicate, communicate – and communicate – early and often.
- Leverage industry trade organizations to glean best practices; maximize the use of technology to advance the show’s objectives.
- Manage with “micro-managing” in other words – let the professionals and your team members do their jobs.
- Education – take part in continuing education for the industry – it makes you a better show manager/producer. There’s always something new to learn.
I encourage you to find your top 10 by which you can define success for your show. They will be the guide that helps you have a successful career! Happy producing!
What are your tips for being an effective trade show manager?
P.S. These tips were part of an article I authored for Forum Magazine, August 2008!