Monthly Archives: October 2011

Ten Tips for Effective Trade Show Managers

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When I am asked why I am passionate about my career, I always think about what drives me to go to work every day. Here are my 10 tips that I believe are important to be an effective (and successful) Trade Show Manager (i kept it to 10 – but I have many more that I could add to the list – maybe my next 10!).

  1. Develop and cultivate relationships with the client, exhibitors and vendors. Don’t underestimate the power and importance of relationships.
  2. Create an accurate timeline and show information that can be shared with key stakeholders so that vendors can provide better service and exhibitor know what they need to do pre-, during and post-show. It’s also a great checklist and scorecard for show management.
  3. Be flexible and proactive.
  4. Designate one point of contact for the show to ensure consistent messages – and responses to questions that are asked repeatedly.
  5. Always provide top-notch customer service.
  6. Pick up the phone and have conversations with exhibitors, sponsors and vendors. Conversations can get to the “heart of the matter” much more quickly and provides an opportunity to ” touch” the relationship again.
  7. Engender and encourage trust, trust. trust. Communicate, communicate – and communicate – early and often.
  8. Leverage industry trade organizations to glean best practices; maximize the use of technology to advance the show’s objectives.
  9. Manage with “micro-managing” in other words – let the professionals and your team members do their jobs.
  10. Education – take part in continuing education for the industry – it makes you a better show manager/producer. There’s always something new to learn.

I encourage you to find your top 10 by which you can define success for your show.  They will be the guide that helps you have a successful career!  Happy producing!

What are your tips for being an effective trade show manager?

P.S. These tips were part of an article I authored for Forum Magazine, August 2008!